Worldwide rave by David Meerman Scott is probably my favorite out of the books required for media writing class. The information is very useful and up to date. The author is also funny which makes the book more enjoyable to read. I also like how he has stories from people who actually started at the bottom and created a powerful empire. He is blunt in certain areas too, which makes him more respected by me. I would rather someone tell me the honest truth about my work. He has a great way of helping others to believe in their own work. He wants his readers to be successful.