The Tao of Twitter by Mark Schaefer is a great outlet for anyone who is not familiar with Twitter. I have had my own twitter account for about two years now.  Some of the information in the book I learned on my own. But the author gets into more detailed ways to promote yourself or a story you’re trying to share.  Almost every company or organization has a twitter. This site is a great way to stay connected to the things that interest you the most. Mark gives great advice about how to stay professional, even though twitter can be your personal account.